CASPER
It's the people's mattress! Casper needed a name, a concept, advertising collateral, and site copy to launch the Wave, its entry into the high-end category. After all, good sleep is the ultimate luxury.
It's the people's mattress! Casper needed a name, a concept, advertising collateral, and site copy to launch the Wave, its entry into the high-end category. After all, good sleep is the ultimate luxury.
Mariel is a writer living and working in New York City.
